The MarcasUSA Difference is Success
Over the years, many brands have journeyed across the border into the U.S. following their country of origin audience…the majority have retreated or after many years and millions of dollars in investment struggle to survive at the break even point.
MarcasUSA provides your brand the professional expertise, strategic thinking, and brand stewardship built and practiced successfully with top global brands. Once we select a brand to develop in the U.S., it’s only a question of when, not if, the brand will become profitable in the U.S.
Conquering the U.S. Market for Bedoyecta®
| Challenge | Solution |
|---|---|
| How to capitalize on valuable foreign brand assets. | Conduct a U.S. consumer market feasibility study which is the basis for sales goals and the launch strategy. |
| Launch and compete despite limited resources. | Develop a self-funding launch strategy leveraging country-of-origin brand awareness and U.S. Hispanic consumer segment expertise. |
| Bedoyecta®’s natural audience in U.S. – Hispanic consumer segment, had low usage index of vitamins. | Market the product through a Brand first approach which builds and benefits the brand, not the category. Bedoyecta® now owns the category. |
| Counterfeit, look-alike, and sound-alike products. | Identify threat, address with legal team, notify trade channels, and block with wide channel distribution and marketing programs. |
| Prohibitive slotting fees. | Find alternative distribution system to flank the high cost of slotting. |
Today Bedoyecta is emerging as a leading brand among U.S. Hispanics within the Vitamin category, enjoying triple digit growth year over year.
The look-alike and sound-alike products found in the retail channel selling due to Bedoyecta® brand equity.
